Case analysis Study Example | Topics and Well Written Essays - 2750 words

Analysis - Case Study Example Whereas Mary Ellen didn’t see that donating was a disadvantage for the new company to, it needed to expand the profit. While the company experienced a tremendous growth, Mary Ellen could not do everything by herself and when TMT grow to 35 franchisees, Mary Ellen asked her daughter, Melanie, for assistance. Bringing her own experience to the business, Melanie saw a need in introducing formal control into the franchise system. While Mary Ellen was lenient in running a business, franchisees were allowed to pay the royalty payments at a convenient time. However, Melanie felt that TMT brand needed protection of its values and that the royalty rate was low. The decision to raise the royalty rate from 4% to 6% caused conflicts between franchisee, because they were taking advantage of the loopholes in the agreement made by Mary Ellen. Besides, some franchisees threatened to use the name of TMT and its logo without paying for it. They were litigated in the court by Melanie’s request, which resulted Melanie herself serious problem of spending legal costs in excess of $600,000. Despite the complications, the court upheld the TMT franchise agreement, returning two out of six franchisees. The issue with the court gave business owners understanding of the need in better assessing and choosin g of franchisees. Besides, the new level of discernment was brought for the review of prospective franchisees. From being painfully shy, Mary Ellen became the primary PR machine of the business, appearing on CNN and writing articles for the newsletters as for franchisees and employees of the company. Being deeply devoted to the business, she still prefers doing things for the kids, recognizing future customers in them. She also manages to exceed its customers’ expectations value and high standard of satisfaction by arranging meetings on the weekly

Youth Case study Essay Example | Topics and Well Written Essays - 2500 words

Youth Case study - Essay Example This paper provides a comparative study about the proliferation of youth gangs in East Timor and the United States of America. It introduces the characteristics of the gangs in both countries by pointing out the differences and similarities. East Timor obtained its independence from Indonesia after a prolonged freedom struggle, in which tens of thousands of East Timorese were killed, captured or tortured. The political turmoil of April 2006 led to the disintegration of the security forces into multiple factions and large organized street gangs. Research has found out that large numbers of young and marginalized males have joined these organizations, factions and street gangs (Scambary, 2006). Youth gangs are not a new phenomenon since they were used as instruments of repression during the Portuguese and Indonesian rule. After gaining independence, East Timor has witnessed sporadic clashes in the western highlands and Dili. A riot in March 2001 between rival gangs destroyed several houses in villages like Olobia and Boramatan (Scambary, 2006). The current conflict and nature of the violence has been focused in the market areas around Comoro and Taibesse. Sintu Kulao and Gaya Anak are two of the western gangs arrayed against two big eastern gangs, Lito Rambo and Lafaek in Becora and Comoro respectively (Scambary, 2006). Ethnicity has also played a large role in the formation of these youth gangs as a struggle between West and East Timor. Revenge has been the motive for the random violence, which has taken place. Another reason for the huge proliferation of gangs in East Timor is the land disputes, which have arisen in the aftermath of independence. A strong campaign of house burnings and intimidation against easterners has revolved around individual property disputes. Some gangs are being led by former resistance figures like Lito Rambo and Sintu Kulao (Scambary, 2006). Many gang members have infiltrated the political parties and security forces.